Two projects that I’ve done work with have been online for several months. I feel this is enough time to get the “newness” factor out of the way (not to mention all the speed and optimization testing to “fall off”).
The data below is taken from the Google Analytics Dashboard, same time frame (Feb 21st to May 21st, or 3 months). I actually delayed installing analytics on Guilford GOP’s site until March 5th (don’t remember why), but here’s the data:
42% to Phoenix Academy and 26% to Guilford County GOP came from “mobile” devices (phones and tablets). Both of these sites have an overall “bounce rate” below 40% (the mobile only bounce rate is at 50%, tablets is in-line with overall). The general consensus is that a bounce rate of 50% or lower is to be desired.
I’d be interested to see the stats from before I took over the sites, but I don’t have access to those. Needless to say, it’s encouraging to know that I’m doing something right with these two sites. I’ve done my best to ensure that there’s a “uniform” experience across devices and that the sites load quickly (all things being considered). I’m sure that there’s room for improvement.